More than ever the market is demanding a new approach for digital products: more and more people around the world want something different, more ethical, more sustainable, with real guarantees about personal data protection.
Four years ago, I wanted to break free from Google and Apple, and therefore we created the “eelo” project, with the simple idea that a different mobile operating system and associated cloud services like email or cloud storage could be possible in this world.
Followed by an amazing community of supporters, contributors and now users, the project progressed quickly, and became a reality by the end of 2018. The same year, we had to suddenly abandon our initial project name for a temporary name: /e/.
Sometimes, temporary things last longer than expected. And despite being hard to pronounce, difficult to search, and largely criticized by many people, /e/ as a brand name had the benefit to be very singular and helped us appear different. In the end it conveyed the idea that we’re doing something special. […]
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